Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. In 1920, the company employed three chemists the team continued to grow with 100 by the year 1950, and 1,000 by the year 1984 as recently as 2021, there was an estimated total of 85,252 worldwide. The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. On 31 July 1909, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France).
Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a young French chemist, developed a hair dye formula called Oréale. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care. ( French: ) is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris.
